The Potential for Sports Marketing in India

Sports have always been very popular in India. With cricket being the most popular choice by far, the other sports have suffered due to the overwhelming popularity of their more glamorous cousin, making it a no-brainer for young children to have a preference for cricket while choosing a sport- after all, they have been exposed to the incessant media attention surrounding what is now almost the national sport of India. The parents too felt that it is more beneficial for their children to take up cricket as a career, if they have to choose a sport at all. However, there has been a marked shift in the mentality of parents, who now seem to encourage their children to take up the ‘unglamorous’ sports and it is largely down to some of the great work that has been done by the different sports marketing companies.